Meet Broome's Australia Day Ambassador - Jenny Lam

Published on 20 January 2022

WA entrepreneur Jenny Lam is the Shire of Broome's Australia Day Ambassador for 2022 and will be at our event at Town Beach on January 26 - learn a bit more about her here!

Jenny Lam

Jenny was born in Queensland, raised in Sydney and later moved to WA with her family and has been here 15 years.

She is a dynamic entrepreneur and as of August 2018 is the business owner of 5 businesses she started by herself. Generation Marketing Group (GMG), Generous Foods, CustomerCare, Jenny Lam Network and the popular Vietnamese eatery located in Leederville, Bunn Mee.

Having graduated high school in 2006 and earning a placement at UWA to begin her commerce degree, Jenny embarked on a journey to climb the corporate ladder to carve out a successful career for herself in marketing and advertising. After two years at university she realised that university wasn’t the path for her, she wanted something more hands on, fast paced and that allowed her to call the shots. She started working for a direct sales and marketing company working on commission only and 12 months after her stint in the company, she decided to take the plunge and open up her own marketing company. Fast forward nine years GMG has gone from a small start up to working with international, billion dollar clients like Alinta and now specialises in marketing consultancy for other well established businesses and clients.

Having successfully navigated her way through the marketing and sales industry, GMG's best year turning over $11,000,000, in 2017 she decided she was ready to follow another passion of hers - FOOD & COOKING. Joining the 13,000 people that auditioned for Masterchef Australia 2018, she became a part of Season 10’s top 24.

Since leaving MasterChef, she’s worked as a full-time chef at Perth’s acclaimed Wildflower, gained work experience at Long Chim all whilst managing her businesses and writing her Vietnamese cookbook.

Jenny’s values are to always spread joy, educate, coach and inspire others in both food and business. Her ultimate goal is opening up her own cooking school, which will be built on a big property in the Swan Valley, where she will also farm all her own produce by 2025 and achieving a spot on the Forbes 40 Under 40 List.